News Flash


Posted on: August 19, 2020

Be Committed. Be Well.

Mask 3

The New River Valley Public Health Task Force is urging all residents to help take care of each other and prevent the spread of COVID-19. In support of that effort, the task force has launched a high-visibility, regional communications campaign titled “Be Committed. Be Well.”

The campaign tagline, hashtag (#weareinthistogether) and related messaging are prominently featured in a variety of products and outreach methods, including:

  • Nearly 120,000 cloth face coverings (masks), to be distributed to designated locations, including local government offices, courthouses, libraries, aquatic and recreation centers, stores, restaurants, farmer’s markets, police, fire and rescue agencies, hospitals and health/medical providers and schools (K-12 and colleges and universities). 
  • Display advertising on local public transit system buses
  • Targeted digital video display advertisements 
  • Social media posts from partner agencies
  • Resolutions from local elected and appointed boards and councils
  • Posters, signs, presentations and templates
  • Videos and podcasts

The campaign is based on a 10-point Community Wellness Commitment, which affirms a pledge to do the simple things that protect us all - including recommendations for face coverings, hygiene, distance and minimizing contact - for the well-being of the entire community. 

As members of the community, we pledge to care for the health and well-being of others by personally adopting our Community Wellness Commitment: 

  • We will affirm our commitment to the safety, health, and well-being of our campuses and local communities.
  • We will affirm that we will support the mental well-being of all community members.
  • We will wear face coverings/masks in public areas.
  • We will practice physical distancing by maintaining at least 6 feet of distance from others.
  • We will practice good hygiene, including frequent handwashing and covering coughs or sneezes.
  • We will stay home and avoid public spaces when not feeling well.
  • We will contact a health care provider or an urgent care facility if we believe we are sick or have been exposed to the coronavirus.
  • We will support but avoid contact with those who are sick.
  • We will follow public health guidelines and medical recommendations to be tested and self-isolate as necessary.
  • We will make a list of all others with whom we have had close contact, if necessary, to aid in contact-tracing efforts.

All available campaign materials, including downloadable products, customizeable templates, videos, podcasts and sample social media content, are at The site is updated regularly and serves as a repository of information to be shared widely throughout the New River Valley.

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